Marketing privacy policy
Here you will find information on what personal data is processed and how it is processed in the context of our marketing activities. This policy complements our overall privacy policy and applies specifically to marketing.
How does Vy work with marketing?
We use different types of marketing to tell you about trips we think you might be interested in, and to show you the benefits of travelling with us. Such personalised marketing uses your information in the customer profile, search, purchase and travel history and how you use our products and services.
Purpose of the processing
In order to provide you with marketing and to make our information relevant to you, we want to be able to send you personalised content.
Our marketing is done in accordance with the requirements of the Marketing Act. We will only send you marketing material if you have given your consent to receive marketing or in connection with a purchase you have made with us.
Personal data we process for marketing purposes
For marketing purposes, we use data such as customer number, name, email address, booking information, as well as search, sales and travel history and how you use our products and services.
Legal basis
The legal basis for us to process your personal data for marketing purposes is your consent. You can withdraw your consent to marketing at any time or manage your preferences.
Go to My Pages to manage your consent or change your preferences
Sending you relevant travel information
We also send you necessary information about your journey, such as your ticket and receipt for purchases. For this we may use email or SMS messages. We do this to fulfil our contract with you and to meet our obligations under applicable passenger rights rules.